The Ehrwald village store

The pleasant little corner shop in the neighbourhood: many people can still remember them, but they’re disappearing all the time. In the Tiroler Zugspitz Arena, though, Elfi Mossauer’s village store in Ehrwald is a hit, and not just with the locals, either.

You hear about a goat product store closing in the village and just one week later it’s become yours. That’s what happened to Elfi Mossauer. This October, her quick decision is now celebrating its tenth anniversary. ‘I took over the store and added more local products. Farmers from around here were happy to get involved. The project was an immediate hit,’ says Elfi with pride.

In addition to meats and cheeses from local producers, the store’s honey is also supplied directly from Ehrwald. The home-made cheese, spinach, and Tyrolean dumplings are made by a young female farmer in the region. Other small-scale producers in Tyrol supply Elfi with hand-made sheep’s milk soap and chocolate, and products from the 180° restaurant in Lermoos can also be found at the Ehrwald village store. Food lovers looking for that special something can indulge themselves with mulled wine syrup, apple-pineapple-marzipan jam, spruce tip honey, and even marinated chanterelles.

‘All good things are worth waiting for,’ as it says on the village store’s Facebook page, referring to the various varieties of Styrian schnapps that adorn Elfi Mossauer’s shelves alongside products from the Löwen alpine distillery. And it’s not just gourmets who are well catered for here: forest soaps from Tiroler Reine are particularly in demand with scents such as Swiss pine, mountain mint, and alpine rose.

Elfi Mossauer is especially pleased to tell us about the fresh bread that a local baker brings over every day. It means her store has everything for a perfect breakfast, even on Sundays. And if you’d like something a little sweeter than ‘Uschi’s jam,’ free of sugar but with 80 percent fruit content, you should definitely try the daily fresh selection of cakes.

While the amazing pumpkin seed oil from a local farmer is especially popular in the autumn, it’s Christmas cakes and biscuits that take centre stage in the winter. At the top of the list are the Tyrolean gingerbread and Christmas biscuits from a nearby baker. It doesn’t take long, then, to realise that Elfi’s village store has the ideal product for any season. And that’s also borne out by the awards she’s won for her store. Alongside a certificate from Genuss Guide, A La Carte also attested to the quality of the local products this year.

So, if you’d like to visit the Ehrwald village store yourself, you’ll find its opening hours and current products on the website. And if you don’t have the time to come by yourself, Elfi can also deliver her specialities direct to your door.